Unit of Randomization in A/B Testing: A Practical Guide
In A/B testing, the unit of randomization defines what exactly gets assigned to each experimental variant — a user, a device, a session, or even an entire store.…
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Category: Experimentation & A/B Testing
#experimentation
#a/b testing
#product analytics
#feature flags
#hypothesis testing
#unit of randomization
#treatment assignment
#experiment design
#unit
#randomization